Sophia Says

Sophia Says

Living for local, always.

I'm Sophia. I run a marketing agency in New Bern and I build the community around it. Same town, same people, same reason: this place is worth showing off.

Shoreline Socials

Sophia Varner in New Bern, North Carolina.
FounderShoreline Socials, marketing for Crystal Coast businesses
CommunityBeyond the Bear Town, New Bern's growing group
Sophia SaysLocal spots, local owners, local stories
01 — What I'm building

Beyond the Bear Town

A growing community for the people, places, and moments that keep New Bern alive.

Join the group →

Shoreline Socials

My marketing agency. Done-for-you social and branding for local businesses.

shorelinesocials.net →

02 — Selected work

Recent photography.

Warm salted pretzel served on a hanging rack
Waffle with strawberries, banana and toasted almonds
Black Labrador mix photographed outdoors
Long-haired dachshund resting on a sofa

River Dog Plumbing

Plumbing, gas & heating

A family-owned father-and-son shop in New Bern with more than 36 years as licensed plumbing contractors. Voted Best of the Best Plumbing Company three years running. Their promise: “We Show Up!”

riverdogplumbing.com →

Studio Aquarius

Therapeutic massage & myofascial wellness

Therapeutic massage and myofascial wellness in New Bern. Studio Aquarius, LLC.

Book with Studio Aquarius →

McMillan Renovations

Licensed electrical & remodeling

Family-owned, twelve years in. Licensed general contractor and Generac aligned contractor, and a New Bern Chamber member. Ranked in the Sun Journal’s Best of the Best for both electrical and remodeling.

mcmillanrenovations.com →

Sophia Varner out filming around New Bern.
03 — About

I'm here for the people who make this town work.

New Bern is full of small businesses run by owners who are too busy running them to talk about them. So I do the talking. I'm out at the shops, the counters, and the corners of this town with my phone out, showing people what's worth their Saturday.

That's the whole thing, in three parts. I make content about New Bern and the Crystal Coast. I run Shoreline Socials, my marketing agency, where I handle social, content, and branding for local businesses. And I built Beyond the Bear Town so this town has a place to celebrate itself.

Different things on paper. Same job, really. I tell New Bern's stories to New Bern.


04 — Come hang out

Come hang out.

I post the spots worth going to, the owners worth knowing, and the occasional chicken. Follow along.

Running a business and want help with the marketing side? That's Shoreline Socials.

Text (252) 670-9264